Part of creating your brand involves understanding who you are as a person. I understood that very well when I began looking for a fellow creative to collaborate with. I had the name, but not the brand. Purplei Potion comes from my love of 2 things, the color purple and the the magic of photography. Photography, like a potion, is transformative, it's healing, it's magical. But I didn't have the "symbol" to express that as a brand. I’ve had several logos created for me over the years and none of them fit quite like the ones that I have now. The main logo I use now, the one dubbed “The Ornament” is the essence of me as a businesswoman and a brand. Let me explain.
For as long as I can remember, I loved to sketch. Only problem was, I was no good at it! I would sketch just about everything - dresses, people, animals, whatever - in geometric shapes. My mother was this great sketch artist and as a little girl I wanted to be like her. I wanted her talent so badly, but the only thing I could do was draw geometric shapes. At the time, I didn’t see how useful that would be. And although I didn’t gain her particular artistic ability, she gave me a camera and the creative gene. And that stayed with me.
Why is this significant? When I went on an adventure to discover my ancestry in Africa in 2016, what I learned there was transformative. I questioned why so much of their jewelry and clothing had geometric patterns and shapes on them. What I discovered was the significance of triangles, squares, and circles. Triangles represent balance, love, and creativity. Circles represent completeness, femininity and timelessness. The square represents fortitude and integrity.
These are all things that describe me as a person and it describes what Purplei Potion represents. We believe in the strength, magic and beauty of all people. Our integrity and creativity is the essence of everything we do. If you’re a creative and want to work with a creative design agency that cares about you and will design specifically for you check out Kaleigh Turner. Her approach was so innovative to me, that I started using it in my photography business. Kaleigh asked me one question that has stuck with me: If your brand was a person, what would she be like? It took me days to delve into who my brand was. I wanted to know where she shopped, how she dressed, what did her hair look like, what was her life like. Those are poignant questions if you're trying to connect with people. Working with Kaleigh helped me better understand my brand and myself. I couldn't have asked for a more meaningful brand identity: Fierce, Bold, Eclectic, Cool.